Independence
Who owns and funds the publication, and how commercial work (such as the Shop) is kept apart from editorial decisions.
To decideConfirm ownership and funding, and any advertising or sponsorship rules.
Sourcing and verification
Every factual claim links to its source. Deep dives can't be published without a references list.
To decideDecide how anonymous sources are handled, if ever.
Labels and formats
- Developing: a breaking story, updated as facts are confirmed, with timestamps.
- Analysis: what a development means and what happens next.
- Explainer: one question, answered from the basics up.
- Deep dive: long-form, research-driven reporting with every source listed.
- Perspective: signed opinion and commentary. Views are the author’s own.
- Review: a tested verdict, with how we tested and any free samples or affiliate links disclosed.
Corrections
How readers report errors, how quickly they are fixed, and how corrections are noted on the article.
To decideChoose a corrections contact address and target response time.
Use of AI tools
Whether and how AI tools are used in research, writing, images or translation, and how that is disclosed to readers.
To decideSet the AI-use policy. This matters for credibility, especially for an AI-focused publication.
Conflicts of interest
How writers declare investments, relationships or products that touch what they cover.
To decideDecide the disclosure rule, for example for anyone covering a company they hold shares in.